Brand Culture


       Established in 1995, ZhiRui Jewelry Co., Ltd is a premiere jewelry manufacturer of affordable, forward fashion, handmade jewelry. For almost 25 years, we have been creating quality jewelry, with the flexibility of custom design giving our customers a truly“one of a kind”experience.

       And now, under great development, we are successfully managing our brand "XinLianXin" in Yiwu International Trade Market with our various products.We are running different jewelry categories covering Cubic Zircon&Brass, Silver/Cubic Zircon, Zinc alloy, Pearls, Glass&metal, Acetate Acid, etc.

      Thanks to our design team which is creative enough to develop trending products every season and our sales team which always serves wholeheartedly. We have the most experienced inspection team to control the best quality every single piece. And now we are running  in Eco-friendly products which reaches the USA CA law, EU REACH and other standards. Now we are not only business partners with our customers, but also friends and team members of them. 

Through these years, we dedicate to lead the trend in fashion jewelries. And now we are cooperating with brands like SAKS Fifth Avenue, Kohl's ,Charming Charlie, etc. Hoping for a chance to start a good journey with you!