brand history


Yiwu Zhirui Jewelry Co., ltd is a specialized fashion Jewelry manufacturer for over 30 years in Yiwu , China. We successfully managing our brand "XinLianXin" in Yiwu International Trade Market with our various  products. Besides, Covering 400 ㎡ each, two  showrooms are housed in our own factory with over 120 employees ! 

      Thanks to our dedicated design team and our R&D investment, we can always trend a unique and popular theme in both our alloy and copper zircon  line in the Vast Jewelry Ocean! About 300 new designs are developed each month catching the trends in every season ! 

       As a responsible company, our products are virtually Eco-friendly. All the products are free form nickle, cadmium and lead, reaching the standard of USA CA Law, EU REACH and other standards. 

Over the years our products have enjoyed a large market share in Europe, USA, South American and other countries and regions! We have been cooperating with Belk, SAKS Fifth Avenue, Kohl's, Charming Charlie,Towne&Reese, Par Fois, Tan Trend, etc.